A new multi-media campaign promoting downtown Las Vegas as a place of diversity and inclusiveness, recently launched and is a hit on social media. Called, “Down for Anything,” the campaign was first presented by Mayor Carolyn G. Goodman at the 2023 State of the City address on January 12, and features video and photos of more than 40 Downtown Las Vegas influencers, community, and business leaders. It is funded by a federal grant from The American Rescue Plan as part of the city’s recovery effort.
“Downtown Las Vegas is a place of unlimited potential, and a place where you are not defined by age, education, and income, but instead, by how you see the world,” said Mayor Goodman. “The diverse group of individuals featured in the campaign speak authentically and from experience about Downtown Las Vegas as a judgement-free zone and a place rich with opportunity and vibrancy.”
Developed by Robertson + Partners, the “Down for Anything” campaign includes video, digital and social media, print, and billboards. According to Scott Robertson, Managing Partner, Robertson + Partners, the campaign theme is a rallying cry and celebration of the trailblazers, visionaries, entrepreneurs, dreamers, mold breakers, artists, influencers, innovators, and opportunists who see untapped potential at every turn.
“Downtown Las Vegas is a place wide open for business, pleasure, opportunity and, reinvention,” he said. “It is a place where unexpected people and ideas collide, and it is brought to life by those who live, work, and play on its streets every day – the very individuals featured in this campaign.”
Downtown Las Vegas is also the home of Juhl, the loft-style luxury condominium community that encompasses an entire city block. For information, visit www.juhllv.com.